Top Tips For Hotels Signage

Choosing the right hotel signage is an important step in creating a positive brand image. It should be easily visible to customers and invoke positive emotions. It should also match the exterior design of the hotel. Interior signs are an extension of the brand image and should be well designed to avoid confusing customers. In this article, we will explore some of the top tips for hotels signage.

Visually appealing signs

Visually appealing signs for hotels can be a huge part of the success of your establishment. Whether you’re looking to advertise your hotel on the outside of your property or inside it, a well-designed sign can help your guests imagine themselves staying at your establishment. This type of sign should contain a clear and concise primary message that will help the viewers envision the experience of staying at your hotel.

Ideally, your hotel’s signage should include your logo and a consistent font and colour scheme. It should also complement the general theme of the property. If your hotel is located in a period property, you may be able to use neon to draw attention to your sign, but you will have to adhere to local council rules and regulations. However, if your hotel is located in a modern location, you can work around this restriction by using bold lettering and a consistent font.


The function of hotel signage is not just to provide information to travelers. It can be used to enhance the guest experience, as well as theĀ hotels best signage choices hotel’s bottom line. Digital signage has a range of uses, including posting event information and travel updates. It can also provide information about nearby locations, such as bus and train stations.

Digital signage can help hotels improve guest experience by providing key information. It can help streamline processes by displaying updated agendas. It can also answer common questions that guests ask, including check-in and check-out times. In addition, it can provide information on common policies, such as pet policies and breakfast schedules.


Branding your hotel signage can be an effective way to communicate your ideals and connect with your guests. Choosing the right colours is important for both aesthetics and legibility. The colours of the signage need to be easy to read at a distance and from unusual angles. Avoid using too many colours or too many elements on the sign; fewer colours and simpler designs will be more effective.

The signs should be easy to read and convey a distinct customer experience. When choosing your signs, think about how you would like your hotel to stand out from the large chain hotels in your city. The most important consideration in public signage is readability.

ADA compliance

One of the most important elements of ADA compliance for hotel signage is proper sign installation. The sign’s location is just as important as its height. A poorly placed sign may be difficult to read. Properly placed signs provide information about the hotel and its services in a clear and easy to understand manner. Hotel room signs should always be made of quality materials, as well. ADA signage should be made of non-glare material that is easy to clean and maintain.

ADA compliance is particularly challenging for historic buildings. Because of the architecture of historic buildings, signage in these buildings may not be visible to the visually impaired. In these cases, alternative locations must be identified. Additionally, if there is no accessible travel path to the hotel, additional signage is needed. For more information on ADA signage, visit Hotel Business.

In-room displays

Hotel signage in-room displays are important for guests’ accessibility. The signage must be easy to read, even by people with low vision. Although the ADA doesn’t set specific guidelines, a good rule of thumb is 70 percent contrast. This means using light characters against a dark background. In addition, the signs must be legible in low-light conditions.

Digital signage displays in hotels have several benefits, including reducing print costs and promoting hotel services. They also have the added benefit of connecting with smart room climate control technology. They can also show informative and entertaining content. For example, digital displays can display travel blogs, documentaries about the area, and brand videos.